is It a Two Way Conversation?

I saw a tweet recently (sorry, i dont remember who it was and can’t find it…). The basic gist was “i find it annoying when online news site editor does not have a twitter accounts.” I don’t really care if an editor has a twitter account or not, I think you have to choose your tools, and twitter is not for everyone.

But let me tell you a short story. Recently I tweeted that I liked a particular article in a local newspaper. I included the papers twitter name, so if they are paying attention to twitter they saw it. But they did not respond to it in any way.

I really did like the article, I would have tweeted about it no matter what, but there was a bit of change in how I see the magazine now. If you put a twitter badge on your site I see that as saying something; open, conversational, accesible. Obviously this is not always true, but it is the hope. When you don’t respond to tweets it sort of dashes the hope, the change in perception is slight, but important.